Enraged Twitter users have surfaced after online pawnshop, Pawngo, mocks Wes Welker and the New England Patriots’ Superbowl loss. The company dumped 900 pounds of Butterfinger candies in the middle of Copley Square in Boston this afternoon. Pawngo stated in their press release that they wanted, “everyone in the area stop to take pictures, grab a bar, and have a laugh,” which now seems to be the most unlikely outcome. No Patriots fans have found humor in this afternoon’s stunt.
A Twitter backlash has already emerged. Groupon is the parent company of Pawngo, and many have stated that they will never be a customer of either company again. For the amount of money and energy that went into this stunt, most of the response has been negative. The saying, “all publicity is good publicity,” does not come to mind today. Rather than growing their fan base, it seems Pawngo has lost many potential customers.