Itunes 11 vs Spotify

December 3, 2012

iTunes and Spotify and two of the most popular media programs on the market. Each program has its advantages and disadvantages, but they are both well built and extremely easy to use programs that allow you to access a wide variety of media at any time. iTunes is Apple’s proprietary media software that allows you [...]

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Upcoming Seminars

September 6, 2012

We’re excited to be hosting three social media seminars in the next month! Each seminar includes a designated hands on time where you can put your new social media knowledge to work. Each seminar has a cap of 5 students. Below is specific information about each: Getting Started with Social Media September 26th, 2012 from [...]

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Are Facebook Ads underutilized by brands?

June 29, 2012

I read this really interesting article yesterday about how although Facebook captures about 14% of our online attention, only 4% of online advertising dollars are spent there. Weird, right? Reflecting upon my own Facebook ad buys, I’ve always found them to be very successful (and by “very successful” I really mean “hit or miss” but it’s a [...]

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SEO is Hard #emotech

May 18, 2012

More and more companies are taking marketing (or at least parts of it) into their own hands, but when it comes to SEO, those same hands often get thrown into the air in frustration and dismay. The thing is, SEO is hard. But just because you’re not a master of the craft doesnt mean you [...]

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Why I’m Downloading Google Drive Right Now

May 4, 2012

Google Drive is the newest cloud-based storage platform that works a lot like Dropbox. If you have no idea what cloud-based storage is, read this and then choose a platform and get started before you lose all your data and end up crying for days. Chances are, you’re already using Dropbox. Me too – and I love it. Literally [...]

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Finding a social media manager (within your company)

April 20, 2012

When entering into the world of social media, many companies find themselves asking “who’s going to manage this?” Because it’s still so new, lots of people automatically outsource to a “professional social media manager.” And while I’m not trying to put myself out of work, I think that in most cases it make more sense [...]

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Download These 5 Social Apps for Festival Season

April 13, 2012

Spring is in the air, and outdoor festivals are lined up for the next several weeks including French Quarter Fest, Jazz Fest, Festival Internationale….the list goes on and on! Stay savvy (and social) this festival season with these 5 apps that help you find your friends, be in the know and capture/share your experience. 1. [...]

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American Express Gets Social with Your Purchases

March 16, 2012

Last week, American Express started rolling out their new campaign that incentivizes card members with deals and discounts when they use a special hashtag to tweet at certain businesses. Click here to read the full article on Silicon Bayou News.

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Understanding Why People Share Will Help Businesses Thrive

March 7, 2012

Social media is successful because people network, share, and are attached to the information they share (cat videos, brand pages, favorite sunglasses, etc.). Learning why people share information, videos, links, and more can help businesses understand how to implement social media marketing strategies and get people to share beneficial information about the company. According to [...]

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Why are banks getting it wrong when it comes to social media?

March 2, 2012

Last week I got interviewed by mybanktracker.com about my thoughts on why banks are failing at social media. My response was that not enough banks were using social media as a customer service arm/listening tool and that they should really take a lesson from airlines. Wondering what excellent Twitter support by an airline looks like? [...]

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