Not All Publicity is Good Publicity: Pawngo’s Prank on Boston


 

Enraged Twitter users have surfaced after online pawnshop, Pawngo, mocks Wes Welker and the New England Patriots’ Superbowl loss. The company dumped 900 pounds of Butterfinger candies in the middle of Copley Square in Boston this afternoon. Pawngo stated in their press release that they wanted, “everyone in the area stop to take pictures, grab a bar, and have a laugh,” which now seems to be the most unlikely outcome. No Patriots fans have found humor in this afternoon’s stunt.

A Twitter backlash has already emerged. Groupon is the parent company of Pawngo, and many have stated that they will never be a customer of either company again. For the amount of money and energy that went into this stunt, most of the response has been negative. The saying, “all publicity is good publicity,” does not come to mind today. Rather than growing their fan base, it seems Pawngo has lost many potential customers.

 

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2012 is about gratitude…

I spent most of today outlining what I’d like 2012 to look like – in terms of my business, health and personal goals; something that I take very seriously at the beginning of every year. I have to say – this is my most ambitious set of goals since 2010 (I never actually ended up mastering juggling while tap dancing btw).

Looking back on 2011, I’d have to say that the one word to describe how I feel about this past year is thankful. I’ve built a company – my own company that allows me to do exactly what I want and love to do every single day. I get to work with people and businesses that I love and admire and see the impact of that work. All of this is definitely due to literal blood, sweat and tears (and a huge leap of faith) but equal credit is due to quite a few people who have helped me out along the way.

I owe a lot of thanks to A LOT of people for making my dreams possible – from Chris Schultz and the LaunchPad community keeping me connected and inspired to Ray and Bev Nichols for believing in me before I even did. From Aileen Bennett and Suzy Rivera pushing me to start my own company and supporting me along the way and ALL of the Rivera sisters talking me off the ledge, keeping me focused and becoming like a second family here in New Orleans. On the flipside – I’m so extremely thankful for how great my health has been this year and can’t say enough good things about Jessica Blanchard and her Ayurveda practice. And perhaps my biggest thanks for this year is to my beautiful and supportive girlfriend – Pauline, for being everything that I need at every second of every day.

There are about 100 more people who deserve equal thanks for their kindness…you know who you are. My gratitude is so much larger than the words “thank you” can encompass so I’ll end on sharing one of my many resolutions for this year: paying it forward. What is “it?” The gift of believing in others – unconditionally.

 

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New Facebook Timeline for Personal Profiles

Months ago, Facebook announced a new layout for your personal profile. It was rolled out to “Facebook Developers” only, so you could use this method of cheating to get it early.

Yesterday, the feature became accessible to everyone! Click Here to read about how to set yours up now!

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Twitter Introduces Shortcuts

I’m really excited about this:

Read More….

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Why Social Media is Vital to Your Business

Social Media is the new “word of mouth” and can help your business gain new audiences and drive more sales. But do you have a solid plan? Social Media and Your Small Business is a series of two workshops that meet you where you are to take your business to the next level online.

This workshop is separated into two sessions:

Session 1 gets you started – we will create a Facebook page and Twitter account for your business, make them look great and teach you best practices for building relationships and driving sales with these tools!

Session 2 is for those who already have a Facebook and Twitter account but need some more hands on guidance to build fans and followers, increase engagement, drive traffic to your site and ultimately generate new customers.

Aaand – Conversations blog readers get 50% off tickets with the promo code: NOLANEWMEDIA

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How to measure Social Media ROI – TOOLBOX

This week I wrote an article for Silicon Bayou News about how to measure social media ROI, which mainly focuses on affordable and easy to use tools as well as strategies for what to measure. Here’s a blurb:

In order to measure “social media ROI (Return On Investment),” i.e. “what am I getting out of paying you to tweet for me” in client terms, you need to specify what your expectations and goals are; those will be different depending on the company or individual. BUT for the sake of answering the question in a useful way, here are some hot tips on how to literally measure your impact, reach, and interactions.

THE TOOLBOX:

Crowdbooster
Crowdbooster pulls stats from Facebook and Twitter in a super cute interface. It also gives you a snapshot of your most influential tweets and the insights of a tweet. It additionally sends you weekly reports on how you’re doing – which include new followers, RT’s and other helpful info. Also all the cool kids are tweeting about it:

CLICK HERE to read the full article

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