Julia Ballard

Understanding Why People Share Will Help Businesses Thrive

March 7, 2012

Social media is successful because people network, share, and are attached to the information they share (cat videos, brand pages, favorite sunglasses, etc.). Learning why people share information, videos, links, and more can help businesses understand how to implement social media marketing strategies and get people to share beneficial information about the company. According to [...]

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Not All Publicity is Good Publicity: Pawngo’s Prank on Boston

February 7, 2012

  Enraged Twitter users have surfaced after online pawnshop, Pawngo, mocks Wes Welker and the New England Patriots’ Superbowl loss. The company dumped 900 pounds of Butterfinger candies in the middle of Copley Square in Boston this afternoon. Pawngo stated in their press release that they wanted, “everyone in the area stop to take pictures, [...]

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